Web Presence 101

Learn how to establish an online presence that will increase exposure, enhance credibility and, in time, supercharge referrals.

Gain an overview of effective strategies for building and maintaining your web presence, including:

· How to establish a brand that powerfully resonates with prospects, clients and colleagues

· Search engine basics: how does it all work and how can you increase your firm’s online exposure

· Turning your website into a potent resource

· How to use legal content to convey credibility

· Overview of blogging, its benefits and best practices

· Criteria for selecting a website provider